BOLDNESS
IS IN OUR DNA
VALEUREUX MARKETING GROUP
VALEURUEX (VA-LOE-R0E): BOLD, BRAVE & COURAGEOUS
WE INSPIRE CLIENTS TO MAKE DARING CHOICES THAT ELEVATE THEIR BRAND’S CULTURAL CAPITAL
Servicenow
ASTON MARTIN F1 team
To expand their footprint in sports, ServiceNow was looking to sponsor a property with significant notoriety and reach from a global perspective. With that in mind, VMG was tasked with identifying and negotiating a partnership that not only achieved mainstream brand appeal, but also showcased ServiceNow’s workflow technology across a multi-year deal. We landed on the Aston Martin F1 Team, where ServiceNow lives as the “team behind the team,” and serves as the Official Intelligent Platform Partner. The partnership’s launch first put the tires to the road at Formula One’s inaugural Las Vegas Grand Prix.
HUMBLE BRANDS
JASON MOMOA
VMG partnered with Humble Brands, a leader in eco-conscious personal care products, to formalize a relationship with brand supporter Jason Momoa, who shares their commitment to sustainability and reducing single-use plastic in the environment. Within the first few months of the partnership, Momoa’s star power and influence have increased brand awareness, boosted sales of Humble’s aluminum-free deodorants, and helped fund multiple ocean cleanups through their 1% for the Planet initiative.
L'ORÉAL
KERASTASE TALENT
VMG is AOR for L'Oréal's Professional and Active Cosmetic Divisions in Paris for talent acquisition and rights management. Using our expertise and deep understanding of the beauty sector and its consumers, VMG has enabled each brand to amplify their resonance by identifying and securing talents that elevate brand equity including Emily Ratajkowski, Charlotte Lawrence, Fernanda Ly and Inez & Vinoodh among others.
servicenow
knowledge x nhl
ServiceNow’s user conference, Knowledge, annually caters to more than 20,000 attendees and is the company’s most coveted event. VMG was tasked with conceptualizing and creating an experiential activation showcasing ServiceNow’s multi-year NHL sponsorship in an unexpected way for attendees. Utilizing a customized footprint and volumetric scanner, guests scanned their body in real-time, finding their virtual character in a video game on ice, while competing against a goalie for a chance to win prizes.
PatrÓn
FORMULA 1 MIAMI
Patrón wanted to capture the energy of Formula 1’s inaugural race in Miami and celebrate the brand's new partnership with racer Sergio Perez and the Paddock Club. VMG concepted, fabricated and curated the full experience inclusive of a drone show, guest list and performers including Future, Latto, Chantel Jeffries, Teyana Taylor, Winnie Harlow, Kyle Kuzma, Damson Idris, Fabolous and hundreds more.
ARMANI EXCHANGE
DJ CAMPAIGN
To amplify the brand's 2022 F/W clothing line, Armani Exchange wanted to lean into their storied relationship with electronic music. VMG was tasked with identifying and partnering with some of today's most exciting up-and-coming artists to integrate key Armani Exchange looks into their everyday life, as well as taking those looks to the stage, highlighting Armani Exchange to their target audience in an authentic way. The campaign boasted a lineup of 6 emerging artists, including Amémé, Layla Benitez, SOHMI, HoneyLuv and Surf Mesa.