BOLDNESS
IS IN OUR DNA
VALEUREUX MARKETING GROUP
VALEURUEX (VA-LOE-R0E): BOLD, BRAVE & COURAGEOUS
WE INSPIRE CLIENTS TO MAKE DARING CHOICES THAT ELEVATE THEIR BRAND’S CULTURAL CAPITAL
PatrÓn
FORMULA 1 MIAMI
Patrón wanted to capture the energy of Formula 1’s inaugural race in Miami and celebrate the brand's new partnership with racer Sergio Perez and the Paddock Club. VMG concepted, fabricated and curated the full experience inclusive of a drone show, guest list and performers including Future, Latto, Chantel Jeffries, Teyana Taylor, Winnie Harlow, Kyle Kuzma, Damson Idris, Fabolous and hundreds more.
L'ORÉAL
KERASTASE TALENT
VMG is AOR for L'Oréal's Professional and Active Cosmetic Divisions in Paris for talent acquisition and rights management. Using our expertise and deep understanding of the beauty sector and its consumers, VMG has enabled each brand to amplify their resonance by identifying and securing talents that elevate brand equity including Emily Ratajkowski, Charlotte Lawrence, Fernanda Ly and Inez & Vinoodh among others.
Servicenow
ASTON MARTIN F1 team
To expand their footprint in sports, ServiceNow was looking to sponsor a property with significant notoriety and reach from a global perspective. With that in mind, VMG was tasked with identifying and negotiating a partnership that not only achieved mainstream brand appeal, but also showcased ServiceNow’s workflow technology across a multi-year deal. We landed on the Aston Martin F1 Team, where ServiceNow lives as the “team behind the team,” and serves as the Official Intelligent Platform Partner. The partnership’s launch first put the tires to the road at Formula One’s inaugural Las Vegas Grand Prix.
ARMANI EXCHANGE
DJ CAMPAIGN
To amplify the brand's 2022 F/W clothing line, Armani Exchange wanted to lean into their storied relationship with electronic music. VMG was tasked with identifying and partnering with some of today's most exciting up-and-coming artists to integrate key Armani Exchange looks into their everyday life, as well as taking those looks to the stage, highlighting Armani Exchange to their target audience in an authentic way. The campaign boasted a lineup of 6 emerging artists, including Amémé, Layla Benitez, SOHMI, HoneyLuv and Surf Mesa.